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Apple is projected to overtake Samsung as the world's top smartphone vendor in 2025 for the first time since 2011, with Counterpoint Research forecasting a 19.4% market share driven by 10% YoY shipment growth. This outlook is supported by strong iPhone 17 demand, particularly in China where Apple captured a 26% share during the Singles' Day festival and single-handedly drove the market's 3% sales growth per Counterpoint. The company's stock reached an all-time high of $280.38, pushing its valuation to $4.12 trillion, as JPMorgan noted increased clarity on CEO succession.
Apple plans to introduce three new iPhone models within the next three years. Bloomberg reports Apple is preparing iPhone Fold, iPhone 17e, and a special 20th-anniversary model for 2026-2027.
Apple's AI strategy has been described as "lackluster" by the CNBC Investing Club, which suggests a "long-delayed conversational Siri" is needed to stimulate an upgrade cycle. This poses a competitive risk if rivals like Samsung are seen as advancing more rapidly in on-device AI.
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